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WHAT WE DO

Full Service Consumer Research Consultancy

Carrying Shopping Bags
Playing Chinese chess
Start up

Consumer Research

The only way to get closer to your consumer is by talking to them. The only way to change their behavior, is by understanding them.

Accomplish this through our

'Observe & Confirm' mixed method research approach.

 

Don't have a Consumer Insights team? Licorice RC can help you get rich consumer insights through qualitative approaches which can be confirmed by statistical surveys & polling. 

Brand
Strategy

Understand your consumer?  

Great! But how do we put these insights into action? How can we create actual behavior change? 

We can come up with a cohesive stories and narratives to help improve your Creative, Brand, Product & Marketing Strategies. 

Let Licorice RC bring your stories to life through insight based strategic work! 

Consulting

Need an expert opinion? 

We've worked with some of the biggest brands in the world, from Chipotle, to the New York Yankees, ECCO Shoes, Carl's Jr, Rolex & Ferrari. 

We know what these brands are looking for, how they plan, how they implement, and how they produce some of the best products in the world. We can help your company design, pitch and speak to these clients through a

Consumer Insights lens.

“Not everybody likes licorice,  but the people who like licorice, really like licorice”

©2023 by Licorice Research & Consulting LLC 

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